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There
are two groups of people in the world...
innovators
imitators
Innovators solve
problems. Imitators tend to cause them.
By the nature of their ground-breaking work, innovators have to
come to an understanding of WHY things work — the principles,
laws and insights that govern the universe — before they can
create the structures, methodologies, tools and systems that are
actually HOW things work.
Those critically important WHY-TOs are usually invisible —
hidden behind barriers like time, distance, cost,
ignorance or hard work.
Imitators see the effects — the HOW-TOs — and think
that's all there is to it. If they can just learn HOW TO do a thing,
they'll be in control.
Wrong!
Until you know WHY it works, you can NEVER be in control of a thing,
system, process or concept.
So
we end up with a world full of imitators wanting to know
HOW TO ("Don't bother me with all that other stuff, just tell
me HOW!" is their single-minded catchcry), and a handful of
innovators left to clean up the mess and
find safer, easier, better, smarter ways to make life easier for
the mindless majority.
Here are the comments of a few high profile innovators about my
own ideas on these matters — especially business, and network
marketing in particular.
Wow!
I just read your article on "Why Do You Need A Business
Plan At All?" It was one of the most well-written business
articles I've ever read.
I really appreciated that you talked about "Why-to's."
Frankly, very few authors/speakers take the time to explain
"why" things are important — they're in such a rush
to get to the "how-to's." But you took the time
to get behind the "how-to's" to the "reasons
why" — and that's what made your article so powerful
and so effective.
It's been a delight for me to read your words. I don't think
I've ever read articles that challenge my thinking, and help
me understand my business, as well as the articles you write.
Noah
St. John
Director, The
Success Clinic
Author, "Permission to Succeed"
“You’re
doing some of the most cutting edge writing in the industry
and I want to make sure our readers get a regular dose. There
are so many of your [ideas] I'd like to share with them. As
you know, I’ve been a fan of yours for some time.”
“This
guy [John Counsel] doesn't just butcher all your favourite
sacred MLM cows. He barbecues 'em and serves 'em up to you
one slice at a time... and you LOVE it!”
“Dynamite,
John. Absolutely wonderful stuff. Not that I’m surprised,
mind you. Just very pleased to see such a considered and thoughtful
approach to what is all too often seen as a thoughtless and
inconsiderate industry.”
Paul
Myers Publisher and Editor, TalkBiz
News,
USA
Author,
"The Amazing List Machine"
“At
last! Someone finally has the tools to expose the ugly element
of MLM for what it really is, and to restore its integrity
and credibility once and for all. This is for those interested
in combining principles and integrity powerfully in
business and in all other relationships. Discover these principles
and live them, and nothing — nothing — will
be the same for you again.”
Richard
L. Morse Managing Director
Qushi Australia
"I
owe you an apology, John. Before the session I said to the
person next to me that I didn't think I could learn anything
new from you. As a 30-year veteran of direct selling, I thought
I knew it all. I've been personally tutored by some of the
best in the business, including Tom Hopkins and Zig Ziglar.
But in the first few minutes of your presentation I realised
how completely wrong I was. I have NEVER heard stuff like
this. You're the best of the best! Brilliant!"
Dragan
Jokovic Direct Sales Manager
The Investment Institute
The
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