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You've
heard the saying that network marketing is all about caring
and sharing? Sadly, all too often, it's about your upline
"leaders" caring only about how much they'll
be sharing of the money you bring into the system.
We want to change that — and the best way to change it is by
setting a decent, intelligent, practical example. So we're
putting our own teachings to work. (See The
Fulfilment Spiral
for details of this unusual concept.)
Why
do we give away our knowledge free of charge?
We only discovered and articulated that knowledge.
We didn't create it. It already existed, one way or another.
It's about the right things to do and the right reasons
for doing them... the
Law of Success. We can't lay claim to natural principles
and laws. (As Albert Einstein so perceptively stated, "all
truth is revealed." We agree with him. It's all
about integrity and intelligence.)
 But
we created our own practical, useful implementation strategies,
systems, tactics, tools and techniques and adapted others.
These are HOW to do those right things for those right reasons.
They're our intellectual property. We're entitled to be compensated
for sharing them.
We even give a written guarantee with our free seminars and
web sites — you cannot pay for your own participation,
even though it costs REAL money to provide them.
For offline participation, advertising, venue hire, equipment
hire, catering, travel, accommodation and meals, workbooks and resource
notes, administration, staffing, etc all have to be paid for.
For online events and web sites, there are costs as well,
including domain registration, site design and development, hosting,
site and server maintenance and the BIG one... bandwidth used for
data transfer. For multi-media presentations, data transfer costs
escalate dramatically.
So
how can we afford to just give it away FREE when it costs us money
to do it?
We can't. And we don't. The simple truth is this...
- Someone
else has already paid for YOU to visit our sites or attend
our seminars.
If
you participate, and you gain a worthwhile benefit, then you're
welcome to pay for someone else to participate, anonymously. But
here's the real kicker...
- YOU
decide IF and WHEN you'll pay — and YOU decide how much!
(See
below.)
We've
used this approach successfully since 1991. (It terrifies
the National Speakers Association!) But decent people everywhere
really appreciate it, because it allows them to show how much they
care about the benefits we offer, and share them with others in
a practical way, according to their own capacity to contribute.
And, just like network marketing itself, it's all about a lot of
people each contributing a little so that everyone benefits...
but especially their NEW people who are looking to learn as much
as possible, as quickly as possible, usually at a time in their
lives when they can least afford to pay for it!
Our seminars and web sites are really promotional vehicles
that deliver genuine value and recover what they cost. But the implementations
— our workshops, Master Classes, books,
multi-media programs, consulting, coaching
and professional services — are where the real
usefulness lies, and for which seminar attendees willingly pay.
Our knowledge give-away creates genuine excitement. People
recognise the VALUE of the knowledge they gain. That, in turn, creates
interest in, and desire for, the really USEFUL, PRACTICAL
stuff — the implementations — because very few
people have the knowledge, skills, talents, abilities or resources
needed to create their own.
But they need to be educated to realise the true value of what we
offer, and that's where the freely-available knowledge comes into
play. Knowledge really does want to be free, because it's
not particularly useful or practical on its own!
We enjoy two other major benefits from giving away our knowledge...
- People
who purchase our implementations already understand
the underlying principles. This shortens their learning curve
dramatically, and puts us all on the same page. We all know what
each other is talking about. So communication is easier, faster
and more accurate. There's measurably less risk of misunderstanding,
confusion, error or costly waste of time, money, effort, resources,
hope and self-confidence.
- People
get very excited by that knowledge, and they tell
other people — people who then want that same knowledge!
This brings increasing numbers of people into contact with us.
Once they have the knowledge, they're more likely to want our
implementations. It's just intelligent marketing!
People
who refuse to give away knowledge because of fear of loss fail to
understand the truth that, in fact, they have nothing to lose.
Knowledge is useless until it's applied. Owning a
book does not make you smarter. Reading it doesn't, either. It just
makes you more knowledgeable until you put it to work. That
requires more than just knowledge. It requires skills, strategies,
systems, tactics, tools and techniques. And that's where our
solutions become vital.
Applying
what you've learned is what makes you smarter.
Don't get me wrong here. I'm not suggesting that knowledge has no
value. But value and usefulness are not the
same thing. And most people, in business at least, prefer to pay
for usefulness.
As I used to tell my students when I was an academic... "an
education has value for its own sake. Just don't expect to make
a living from it. It's what you DO with that education that will
make you successful or not."
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