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Please read ALL of the following principles, and notice how each one is actually a variation of the Principle of Irony at work, like multiple facets of a single, priceless jewel. On the next page, we’ll distill it all into a simple policy that you can apply in your day-to-day business building activities.

The Law of Success

The Law of Success is simple — do only the right things, for only the right reasons. Then you can’t make a mistake. The real dilemma for almost all network marketers is not knowing what the right things are, nor the right reasons for doing them. So they either take a guess or they do what everyone else is doing.
  
Both are recipes for failure.
  
Guessing offers a much higher than 50% risk of failure because there’s more than one choice, not just two. And, since 90% of all network marketers fail, doing what everyone else does is little more than a commercial death wish.
   
Besides — who are they all following? Chances are (90%) that it’s someone who’s guessing! (Wrong things. Wrong reasons.)

The Four Cornerstones of Success

Like any stable, permanent structure we wish to build, there must be four solid cornerstones to underpin our network marketing businesses. These are Vision, Time, Effort and Discipline. Without true vision, we won’t have the discipline we need to invest the time and effort required to realise that vision.
   
The vast majority of people in network marketing have no real vision. They’re driven instead by need or greed. Consequently, their focus is on AVOIDING time, effort and discipline. Just look at what they offer...

• “No work!"
• "We do it all for you!"
• "Get rich quick!”

That’s true vision? No way. That’s a FALSE vision.
   
They can never succeed except temporarily — until the lazy, greedy, gullible, undisciplined people they attract wake up to reality and jump, like lemmings, onto the next passing “ground floor opportunity.”
   
We can never build lasting success on an absence of these four cornerstones, any more than we can build happiness on a foundation of someone else’s misery. Whatever we build will collapse once it reaches the point of critical mass. (Wrong thing. Wrong reason.)
   
Note that the most important things needed to succeed in network marketing — personal relationships — need to be built upon the exact same four cornerstones. If they’re built on need or greed instead of vision, they’ll be sabotaged by our refusal to discipline ourselves to invest the time and effort that any relationship needs.

Quality is more important than quantity

The Pareto Principle (the “80:20 Rule”) ensures that if you focus on quality, you’ll enjoy quantity as well. But if you focus on quantity, you usually end up with neither. In other words, by insisting on specific standards of commitment, and disqualifying people who don’t meet those standards, you increase your chances of success.
  
Kim Klaver (aka Ms Stud) puts it succinctly…

“Surprise ’em. Say ‘no’ first. They’re probably not good enough anyway.”

If your prospects are not willing to commit to their own success, why should you? (Wrong thing. Wrong reason.)

Desperation communicates itself — it’s self-defeating

By focusing on quality rather than quantity, you do the opposite of what almost everyone else in network marketing is doing. Since 90% fail, logic alone says that this has to increase your chances of success. They try desperately to sponsor anyone who can fog a mirror, then just as desperately try to get them to work. (Uh uh — work is defined as “effort over distance.” In network marketing, that distance is the fourth dimension — time. That takes discipline and some kind of vision. Are you kidding? For most network marketers, work is an obscene four letter word ending with ‘k.’)
   
Their time and effort are wasted because they lack vision and discipline. The more they waste, the more desperate they become — and their desperation communicates itself to their prospects, making them wary and less likely to join. Or, if they do join, it’s probably to get rid of someone who won’t take no for an answer.
   
So the desperation and wastage compound themselves, and they enjoy neither quality of life nor quantity of reward. They live the proverbial “lives of quiet desperation.” Why bother?
  
The bottom line is simple — don’t sponsor desperate people. “If they have a need, give them a job. If they have a desire, give them an opportunity.”
   
We don’t offer jobs. We offer an opportunity. Needy people are usually desperate. Sponsoring them is the wrong thing to do for the wrong reason. Their needs are more immediate than network marketing can satisfy.
   
Yes, I know this goes against the grain if you’re a compassionate person. But recognise reality here. Network marketing is like planting a crop, not cooking a meal. It will take time and effort to ensure a harvest. These people are starving. They need food NOW. You simply do not have what they need right now, and you serve them falsely if you tell them you do. Help them, by all means, to find a solution to their immediate need. THEN help them provide for their future needs by introducing them to your opportunity. It’s always easier to preach to a person with a full belly than an empty one.

“Easy come, easy go…”

The easier and more accessible something is, the less value we tend to give it. On the other hand, the more unattainable it is, the more desirable that thing becomes, and the more willing we are to commit to attaining it.
   
By reversing the trend, and requiring a commitment from prospects, the more value we add to our opportunity in their eyes, and the more willing they’ll be to make the required commitment — if they’re the right people. People who have a desire, not merely a need.
   
Here’s another correct perspective on any opportunity that has the ability to change people’s lives for the better (and, done properly, for all the right reasons, the right network marketing opportunity is certainly that)…

“Give not that which is holy unto the dogs, neither cast ye your pearls before swine, lest they trample them under their feet, and turn again and rend you.”   Matthew 7:6

Familiar stuff to anyone who offers something of genuine value to those who can't — or won't — appreciate it. Especially those with a desperate need to justify their emotional (rather than rational) decision to choose another network marketing opportunity. (Wrong thing. Wrong reason. For them, it’s their choice of company. For you, it’s trying to sponsor them. Expect to be savaged.)

For more key perspectives that can help you keep the right mindset, check out these useful links…

• Perspectives on being in business for the right reasons — set a bookmark for this link. It’s almost an entire book. And don’t be fooled by the title — network marketers are all small business owners, with exactly the same failure rate, for exactly the same reasons.