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The most
important thing to bear in mind, especially when you’re new to this
business, is this…
No matter what
questions or accusations you come up against, real or imagined…
there is always a satisfactory answer. Count on it.
Along with this
goes another crucial mindset, especially when you’re new to this
business and prone to incorrect perspectives (don’t worry — almost
everyone makes the same mistakes)…
It’s perfectly
okay to NOT know the answer!
The real issue
is how you handle the situation, not that you don’t know
the answer. And handling it right is easy, common sense, and will
earn you the respect and continuing interest of genuine prospects.
In fact, it can actually help you sponsor more people than if you
DO know all the answers! (There you go the Principle of
Irony again.)
Think about it
for a minute. Put yourself in the other person’s shoes. Ask
yourself WHY they're raising this question, concern or accusation.
There will be only THREE possible reasons.
-
IGNORANCE — they simply don’t know. This is perfectly reasonable. So just
explain matter-of-factly that you’re not sure of the answer, but
you know where to get it and will get back to them. This is just
as reasonable, and no big deal. The thing to do now is to find
out the answer (from your Member Guide, your sponsor, upline team
or from the company) and get back to them. Just getting back to
them will impress most people, since it happens so rarely. By
the way, you can usually tell if they don’t know — they ask questions
or express concern. They don’t make accusations.
PREJUDICE — they really DON'T WANT to know the facts. They
actually feel threatened, emotionally, by the fact that someone
chose a different opportunity to them. So they’re defending their
personal choice — which, if they’re like the vast majority of
network marketers, was made for emotional reasons, NOT
rational, objective business reasons. It’s the classic “fight
or flight” reaction. Once more, tell them that you don’t have
the answer, but you know where to get it. Then ask them if they
really would like you to get back to them with it. if they’re
sincere, they’ll say yes. If they’re just trying to put you on
the defensive so they can feel more secure, they’ll dismiss it
in some way. After all, they don’t WANT to know the truth. If
this is the case, just smile confidently, look them in the eye,
and say “okay… well, if you ever change your mind, you know where
you can find the answer.” (This is the “Oyster Principle” in action
— planting an irritant under their skin that, over time, will
either drive ’em crazy or bring them back to you as a shiny new
pearl, ready for harvesting.)
MALICE — they know the answer already, but they just want
to rattle your cage for reasons of their own. Once again, offer
to get back to them with the answer. If they try to put you down
or belittle you, or make you feel stupid, you know where they’re
coming from. Just smile knowingly and say “okay — that tells me
what I needed to know.” Some people in this situation will feel
challenged by that comment and ask to know what you mean. Just
shrug and explain that, since they’re obviously not interested
in the truth, it saves you the time and trouble of trying to help
them. Then leave it at that. You can’t win these people over.
But you can sure as heck make ’em think twice before trying to
do it to you again, since they now know you’re awake to their
petty, point-scoring games.
So there it is…
the crucial perspective that will help you stay cool and in control
is the confidence of knowing that, even if you don’t yet know
it, there is always a satisfactory answer.
Now — how does
this impact on your prospect?
If they’re sincere,
they’ll be willing to wait and allow you to come back to them with
the answer. This creates anticipation and hope. And, even
more importantly, this is YOUR chance to prove your integrity
by doing as you say you’ll do. This is far more impressive than
superficial, “plastic” gloss. (Who on earth are you dealing with
here, after all?)
Next, they’ll be
relieved. Not just that there’s an answer, but that it’s
okay to NOT know it! What a change from most network marketers
they encounter, who seem to think that you have to be a slick, smooth
walking encyclopedia in order to be “professional.”
These people just
don’t get it.
True professionalism
in this business is all about making it safer, easier, better
and smarter for a prospect to say “yes” than “no.” (And NOT
just so they can get rid of you!) Most prospects are terrified of
the thought that they have to be slick, polished and "plastic",
and know everything about everything about the business. It’s time
for us all to get real, and start dealing with real people in the
real world, don’t you agree?
Doesn’t this approach
feel more comfortable and reassuring to you?
Don’t
you think your prospects will feel the same way?
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